Over the last few decades, every aspect of business worldwide has changed for good. There are new technologies, improved systems, modern methodologies, and on top of that, the young generation is always pushing for innovative ways to do things more efficiently in and less time. For any business, marketing and management are two critical aspects that can make or break a company. The marketing aspects have changed entirely with the rise of social media over the years. Talking about social media, the rise of WeChat has been epic in the last decade in China, and they have inspired innovations in the marketing and management practices in the industry. It has shown how to achieve more by spending less.

WeChat And Event Digitalization

First of all, WeChat has become a go-to place for all brands where they take the full advantage of its e-commerce platform. The e-commerce platform is suitable for both established brands as well as startups to get recognition. The reason why startups are getting heads up on the platform is due to WeChat event management and marketing features. With innovative marketing techniques, the startups are getting noticed and selling their products beyond their expectations. Not just that, even foreign brands are getting exposure easily and seizing their share in the Chinese market. Overall, this digitization of the economy is bringing its benefits to the brands as well as the consumers.

Not just that WeChat Event Marketing platform is making it easy for the brand to market products and manages various events perfectly. It is due to the WeChat event platform that brands are more attracted to it, and WeChat event platform is one of the major reasons for the success for WeChat e-commerce platform. The following is the list of the benefits of WeChat event digitalization.

Data Gathering – Data is the most important things for any business which they can analyze and understand the opportunities, risks, performance, and take decisions for further events. Therefore, data hold the key to the success of the company, and event digitalization main job is to collect as much data as possible.

O2O Experience – O2O is online to offline conversion, which means WeChat event marketing will let the businesses provide a shorter path for conversion and purchase during hosting the event as well as after it is over.

Better Experience – WeChat event management lets the brands use AR and VR technology to have the users experience these innovative technologies for a better experience. The improved experience will make the products enjoyable.

Better Communication – You can personalize the event specifically for those attending, and you can collect data and send personalized updates and messages.

Apart from that, WeChat event digitization helps the brands to cut down cost in comparison to traditional marketing.

Event important day calendar concept

Why Is WeChat Best For Event Marketing?

There is no better platform than WeChat for event marketing in China. Everything is available for complete planning of event marketing activities associated with before, during, and after the event. The following is a list of the reason why WeChat is an automatic choice.

– WeChat Brand Zone lets the brands interact with followers directly.
– Brands can do viral marketing and promotion through WeChat Official account.
– Various advertisement options are available for better reach and successful campaign.
– WeChat mini-programs help in setting up everything about event marketing ultimately.
– WeChat mini-program provides options for registration, booking, payment, and others related to events.
– Data analytics namely CRM helps to collect data from the attendees.
– Providing support to the customers during and after the event.
– Survey option available with mini-program for feedback.

Conclusion

There is no alternative to WeChat for event marketing in China. The platform offers all the features a brand will ever need to make the event successful and collect the required data as well as connect with the users after the events in the best possible way. It is time for the brands to explore the platform and make the most out of it.

About WeChat apply

WeChat apply is an award winning China WeChat digital marketing agency based in Sydney.Working across all aspects of the marketing solutions like WeChat promotion, WeChat Official Account Registration, WeChat KOL, WeChat Mini Program Ad. and so on, we will ensure you have a solid marketing strategy together with perfectly delivered campaigns. Wechat apply  will transform your China online marketing to increase your lead generation, brand awareness and market engagement.

The post HOW TO USE WECHAT FOR EVENT MANAGEMENT AND MARKETING? appeared first on WeChat Official Agency.

Cash  Vault Opens for WeChat Min Program Developers

The latest update released by WeChat Ad Module in the final week of March has further enriched the category promotion capabilities. Advertisers are able to advertise their min program at WeChat Moment Ad. Mini program Advertising has fully supported the following 4 objectives: Branding, E-commerce sale, Fans growing and App download.

Collect sales leads

WeChat advertising has introduced “collecting sales leads” to help the advertiser to achieve lead generation objective. WeChat Moment Ad, Bottom Banner Ad at WeChat articles, and video ads of public articles have added support to achieve the goal of collecting sales leads

Crowd targeting further refined

Advertisers can activate “custom crowds” in the “targeted crowd” setting during the creation of an advertisement, adding a number package. The crowd management system has added support for mini program advertisements and in-between text advertisements, and assisted advertisers to achieve more precise marketing goals.

It is widely believed by the industry that this move opens up a new vault for WeChat Official Account Runner and Mini program developer.

Mini Program eligible for ad placement

Ad can be appearing any WeChat mini program as long as the developer of the program applies to activate the Ad place plug in. This round of update is absolutley a good news for those developers the developer for they can automatically sell ad place and cash in the advertising revenue.

About WeChat apply

WeChat apply is an award winning China WeChat digital marketing agency based in Sydney.Working across all aspects of the marketing solutions like WeChat promotion, WeChat Official Account Registration, WeChat KOL, WeChat Mini Program Ad. and so on, we will ensure you have a solid marketing strategy together with perfectly delivered campaigns. Wechat apply  will transform your China online marketing to increase your lead generation, brand awareness and market engagement.

The post Cash Vault Opens for WeChat Min Program Developers appeared first on WeChat Official Agency.

4 Ways to Gain WeChat Followers without Spending Big

In 2018, not only online traffic tends to become more pricy, but also the cost of acquiring new social fans will go up. Acquiring new fans at controllable cost has become a challenge that the brand marketing manager must overcome.

While those premium brands with big marketing dollars have a lot of more liberty on buying driving traffic, other brands will have to leverage some light investing and smart ways to attract followers to fit in their limited marketing budget.

WeChat Apply, as a service provider for Tencent social advertising, has been living and breathing in the new media era. We want to share with you the 4 most frequently used methods to increase followers for WeChat official accounts without spending big.

WeChat Ad

It is a display programmatic type Ad offered directly by WeChat. Advertiser is able to do two types of Ad: Official Account Ad and Moment Ad

The Official Account ad appears at the bottom of WeChat articles in the WeChat Eco System. It offers the advertiser the option to build ad to for the purpose ranging from following, App download, pick voucher and other promotion. It supports the ads in multiple formats of landing pages.

The Moment Ad used to be the luxury play only affordable to those deep pockets couple of years ago.

BMW China used to burn RMB1 million (AUD $200k) a day on WeChat Moment Ad nationwide in China.

Since the beginning of 2018, Tencent has lowered the entry bar to those medium brands. An anonymous source from a household mobile phone company tells WeChat Apply that their mobile phone. The brand launched a WeChat Moment Ad campaign targeting all WeChat users located in Australia on Valentine’s day 2018, it received 1 million impressions and 10%+ CTR. IT was an absolute killer result.

Cost of fans acquisition:★★★★★

Effectiveness:★★★★☆

Retention: 40% ~ 60%

Scope of Application – all kind of official accounts

WeChat Wi-Fi

WeChat Wi-Fi provides Wi-Fi beacon device and developer ports integrated with WeChat official account. The set up can provide free Wi-Fi to people around shop, pop up store, cinema, exhibitions, train station, airport, shopping Centre and other public space as such.When users are promoted to follow the WeChat official account in order to connect to Wi-Fi.  The new fans number increase can be significant however it is kind of all cover approach other being selective on target audience.

Cost of fans acquisition  ★★★☆☆

Effectiveness: ★★★☆☆

Retention: 20% ~ 35%

Scope of Application: Telco, Travel and Transport type with national or regional presence

 WeChat Payment

WeChat Payment has become a standard-to-have way for Chinese consumers nowadays to pay for their goods and services. It is applicable both online purchase and offline store visiting. User were by default “forced” (if they do not untick) to follow the official account after the payment is completed.

It is really a good tool to capture those real paying customers and nurture them in the subsequent community managing and social influences with the aim to get their repeating purchases.

Cost of fans acquisition ★★☆☆☆

Effectiveness: ★★★★☆

Retention: 50%~60%

Scope of Application: eCommerce, Finance and Investment management type

Doll Machine & Photo printer

Users are attracted to scan QR code attached to the Doll Machine or Photo Printer in order to get free use. It is an effective way to attract new followers in public space.It fits to those brands who are not very critical about segmentation of audience. Retention rate is not very high, people tend to follow when they want to use and unfollow afterwards. However it can work well for those brands selling kids products/services.

Cost of fans acquisition ★★★☆☆

Effectiveness: ★★★☆☆

Retention 25%~40%

Scope of application: Entrainment, Photography, Cultural and lifestyle.

About WeChat apply

WeChat apply is an award winning China WeChat digital marketing agency based in Sydney.Working across all aspects of the marketing solutions like WeChat promotion, WeChat Official Account Registration, WeChat KOL, WeChat Mini Program Ad. and so on, we will ensure you have a solid marketing strategy together with perfectly delivered campaigns. Wechat apply  will transform your China online marketing to increase your lead generation, brand awareness and market engagement.

The post 4 Ways to Gain WeChat Followers Without Spending Big appeared first on WeChat Official Agency.

Tourism Australia Stands Top 10 Popular WeChat Moment Ad

“Australia isn’t just a place you see, it’s a place you feel”

WeChat just released the Top 10 popular WeChat Moment Ad in 2017. Tencent Advertising Unit conducted a survey contest in early February with more than 600,000 WeChat users participated in the voting.

The brands on the rally are (no particular order)

Adidas

Tourism Australia

BM

Dior

Dolce&Gabbana

Jimmy Choo

JD

TripAdvistor

Tencent 

Montblanc

Interestingly, the Top 10 have seen only two are China locally grown brands Tencent and JD, all others are international brands.

Apart from those deep pocket premium brands like BMW, Dior, JD, Tourism Australia stands out of the crowd. It was not a coincidence when record high 1.382million Chinese tourists came to Australia in the year of 2017.

The Ad appeared a bird eye look of an Australian beach – very Australian, wasn’t it? Once clicked, it opens up a short video hosted on an H5 page with carousel slider underneath, and certainly, there is a button that user can click on to follow Tourism Australian official WeChat account. The 30-second video was about a young Chinese couple taking tour in Australia, a male Aussie voice speaks in English with Chinese subtitle, “Australia isn’t just a place you see, it’s a place you feel”

Having some English elements in ad copy keeps the brand’s original taste. I can imagine had it been all Chinese speech and texts, the outcome would have been very different.  Tourism Australia made a right call on speaking the right messages to the target audience, more and more of whom are choosing independent travel and can understand English.

What exactly is WeChat Moment Ad?

Regards it as the equivalent of Facebook ads appearing on the timeline. Unlike banner ad, Moment Ad has brought a much more sophisticated way to reach the WeChat user timeline by directly buying access from WeChat. A brand can target users according to their location, interest, age, gender, device and phone network.

It supports texts description, image(s) and video,

Individual users can see up to one Moment ad every 48 hours. The ad will disappear within 6 hours if the user did not like, comment or click on the link. If the user interacts with the ad, this will increase the likelihood of his/her friend receiving the same ad. This viral effect will increase the number of target users. Very socially, a WeChat user can see their friends’ comments about the ad

Moment Ad can help advertiser to achieve Brand awareness, Click to convert (purchase or signup), Download app and Gain new followers

Since the beginning of 2018, WeChatApply has noticed Huawei Australia and BMW started on targeting Australian based WeChat users. It is a groundbreaking event for WeChat’s development at Australian Market since Tencent first made the ad available in China in 2015. Any brand who looks to take advantage of this tool, really have to start with getting an official verified account before able to even spend your marketing dollar. Unlike the easy and flexible admin offered by Western online social advertising, brands also need to go through WeChat’s advertiser application process in order to gain their qualification to advertise. Bear in mind that certain industries are completely banned and some are restricted.

Interested in this powerful way of placing your brand in front of targeted WeChat users?

WeChatApply team can help you with this process with our know-how and experience.

About Wechatapply

Wechatapply is an award winning China WeChat digital marketing agency based in Sydney.Working across all aspects of the marketing solutions like WeChat promotion, WeChat Official Account Registration, WeChat KOL, WeChat Mini Program Ad. and so on, we will ensure you have a solid marketing strategy together with perfectly delivered campaigns. Wechatapply  will transform your China online marketing to increase your lead generation, brand awareness and market engagement.

The post Tourism Australia Stands Top 10 Popular WeChat Moment Ad appeared first on WeChat Official Agency.

Stand out of crowd

There are 14million corporate WeChat account in the WeChat world. How could one official acocunt stand out of this huge crowd?

WeChat closes transaction loop from , you name it, content marketing, click to buy, scan to pay, real time tracking, to close the deal and receive payment, and remarketing, customer service. etc..

What a brand needs to do is to close the loop of your overall customer journey for your product and services.

Once you have V official account status, you are able to develop WeChat pay, edit, WeChat Advertising Eligibility, red packet , web integration, a long list of advanced WeChat functions will be added to your marketing arsenal ,otherwise are impossible.

Which means it gives you’re a gateway to really put a WeChat centered and oriented China marketing strategy and you don’t lose data.

About Wechatapply

Wechatapply is an award winning China WeChat digital marketing agency based in Sydney.Working across all aspects of the marketing solutions like WeChat promotion, WeChat Official Account Registration, WeChat KOL, WeChat Mini Program Ad. and so on, we will ensure you have a solid marketing strategy together with perfectly delivered campaigns. Wechatapply  will transform your China online marketing to increase your lead generation, brand awareness and market engagement.

The post Stand out of crowd appeared first on WeChat Official Agency.