4 Ways to Gain WeChat Followers without Spending Big

In 2018, not only online traffic tends to become more pricy, but also the cost of acquiring new social fans will go up. Acquiring new fans at controllable cost has become a challenge that the brand marketing manager must overcome.

While those premium brands with big marketing dollars have a lot of more liberty on buying driving traffic, other brands will have to leverage some light investing and smart ways to attract followers to fit in their limited marketing budget.

WeChat Apply, as a service provider for Tencent social advertising, has been living and breathing in the new media era. We want to share with you the 4 most frequently used methods to increase followers for WeChat official accounts without spending big.

WeChat Ad

It is a display programmatic type Ad offered directly by WeChat. Advertiser is able to do two types of Ad: Official Account Ad and Moment Ad

The Official Account ad appears at the bottom of WeChat articles in the WeChat Eco System. It offers the advertiser the option to build ad to for the purpose ranging from following, App download, pick voucher and other promotion. It supports the ads in multiple formats of landing pages.

The Moment Ad used to be the luxury play only affordable to those deep pockets couple of years ago.

BMW China used to burn RMB1 million (AUD $200k) a day on WeChat Moment Ad nationwide in China.

Since the beginning of 2018, Tencent has lowered the entry bar to those medium brands. An anonymous source from a household mobile phone company tells WeChat Apply that their mobile phone. The brand launched a WeChat Moment Ad campaign targeting all WeChat users located in Australia on Valentine’s day 2018, it received 1 million impressions and 10%+ CTR. IT was an absolute killer result.

Cost of fans acquisition:★★★★★

Effectiveness:★★★★☆

Retention: 40% ~ 60%

Scope of Application – all kind of official accounts

WeChat Wi-Fi

WeChat Wi-Fi provides Wi-Fi beacon device and developer ports integrated with WeChat official account. The set up can provide free Wi-Fi to people around shop, pop up store, cinema, exhibitions, train station, airport, shopping Centre and other public space as such.When users are promoted to follow the WeChat official account in order to connect to Wi-Fi.  The new fans number increase can be significant however it is kind of all cover approach other being selective on target audience.

Cost of fans acquisition  ★★★☆☆

Effectiveness: ★★★☆☆

Retention: 20% ~ 35%

Scope of Application: Telco, Travel and Transport type with national or regional presence

 WeChat Payment

WeChat Payment has become a standard-to-have way for Chinese consumers nowadays to pay for their goods and services. It is applicable both online purchase and offline store visiting. User were by default “forced” (if they do not untick) to follow the official account after the payment is completed.

It is really a good tool to capture those real paying customers and nurture them in the subsequent community managing and social influences with the aim to get their repeating purchases.

Cost of fans acquisition ★★☆☆☆

Effectiveness: ★★★★☆

Retention: 50%~60%

Scope of Application: eCommerce, Finance and Investment management type

Doll Machine & Photo printer

Users are attracted to scan QR code attached to the Doll Machine or Photo Printer in order to get free use. It is an effective way to attract new followers in public space.It fits to those brands who are not very critical about segmentation of audience. Retention rate is not very high, people tend to follow when they want to use and unfollow afterwards. However it can work well for those brands selling kids products/services.

Cost of fans acquisition ★★★☆☆

Effectiveness: ★★★☆☆

Retention 25%~40%

Scope of application: Entrainment, Photography, Cultural and lifestyle.

About WeChat apply

WeChat apply is an award winning China WeChat digital marketing agency based in Sydney.Working across all aspects of the marketing solutions like WeChat promotion, WeChat Official Account Registration, WeChat KOL, WeChat Mini Program Ad. and so on, we will ensure you have a solid marketing strategy together with perfectly delivered campaigns. Wechat apply  will transform your China online marketing to increase your lead generation, brand awareness and market engagement.

The post 4 Ways to Gain WeChat Followers Without Spending Big appeared first on WeChat Official Agency.

Typo Fix is Now On at WeChat Official Account Editor

WeChat finally provides typo fix function in its official account in the second week of February.

One of the day-to-day challenges faced by WeChat content writer is typo fixing. In particular, the content team servicing non-Chinese speaking brand clients who require Chinese language article as well as English copy for them to digest and understand.

In the past, once the article was published, it could not be changed. The cover page of that article would have sit in the individual user’s dialog window, even it was later deleted at Official Account side. Once the cover page gets clicked on，a grey error mark would appear. “This content is deleted by the publisher”. As a marketer, you would never want to have your audience, boss or client to see the typos or errors caused by low level of mistake, not even to mention frustration on your WeChat user experience.

The official account publisher had three options to rectify the in-correction.

Delete the article quickly and republish .

Make a new post announcing the correction.

Pin your own comment at the bottom of the article, conveying the correction message

None of those are ideal and neither can be tolerated by any stakeholders.

It is a really good piece of news for those content managers to have a second chance to fix the typo or make changes.

WeChat currently offers modification up to 5 words in on article and the article can only be modified once.

WeChat Apply team has found that the “5 words” contains Chinese, English, punctuation and spaces, and an article can only be modified once.

However, regardless with it or without it, shouldn’t the content writer and QA person be diligent enough to ensure 100% of accuracy in the first place?

About Wechat apply

Wechatapply is an award winning China WeChat digital marketing agency based in Sydney.Working across all aspects of the marketing solutions like WeChat promotion, WeChat Official Account Registration, WeChat KOL, WeChat Mini Program Ad. and so on, we will ensure you have a solid marketing strategy together with perfectly delivered campaigns. Wechatapply  will transform your China online marketing to increase your lead generation, brand awareness and market engagement.

The post Typo Fix is now available at WeChat Official Account Editor appeared first on WeChat Official Agency.