On January 7, 2022, Tencent published the 2021 annual analysis report.

the Chinese Internet ecology has entered a new stage, online consumption patterns have quietly changed, short videos and live broadcasts have reconstructed the communication situation, and the problem of Internet ecological governance has gradually emerged. In this regard, the WeChat platform strives to explore the construction of a long-term mechanism for ecological governance of content, responds to the call of the national “Clean Action”, and initiates a number of special rectification actions. Continue to invest in the field and gather strength for good.

Jin Xuan, editor-in-chief of WeChat, said that China has a large base of netizens, with a high proportion of young and middle-aged netizens. Short videos and live broadcasts are becoming new ways of entertainment for everyone. The youth group has gradually strengthened their recognition of national development and positive energy content, which is very obvious on the WeChat platform. Taking the topic of the WeChat video account celebrating the 100th anniversary of the founding of the Communist Party of China as an example, various government affairs and media video accounts have accumulated more than 58,000 posts. , with a cumulative exposure of 436 million.

WeChat monthly active users reach 1.263 billion

As of September 2021, the monthly active users of WeChat reached 1.263 billion, a yearly increase of 4.1%, and the number of active mini-programs increased by 41% this year. In 2021, media and government accounts will account for 75% of the top 20 accounts with hot texts published on the WeChat public platform. Among them, Global Times, People’s Daily, CCTV News, Xinhua News Agency, and Global Network ranked the top five.

In the post-epidemic period of “smart service + humanistic development” in urban governance, mini-programs continue to make efforts in this regard, and mini-programs for life services, education, and cultural tourism have grown significantly, and their comprehensive capabilities have also risen. In addition to “wisdom +”, the appeal of urban humanistic development is also increasing, such as rural revitalization, cultural and tourism integration, intangible cultural heritage, and other cultural and tourism-related keywords heat indexes are all high scores.

Last year, the Tencent News platform released a total of 3,189 articles to refute rumors

At the meeting, an analysis report on “Internet Rumors and Their Governance in the Post-epidemic Era” was also released, which systematically summarized the characteristics, governance practices and social value performance of Internet rumors in the post-epidemic era. The analysis of the report points out that the dissemination of online rumors in the post-epidemic era is directed towards targeting, escalating content camouflage, and shortening the dissemination cycle. In response to the characteristics of online rumors under the new situation, Tencent has continued to be proactive in rumor management. Tencent News has published a total of 3,189 rumor-refuting articles in the whole of 2021, providing more than 310 million people with rumor-refuting science.

The report also pointed out that, based on the research on the social value evaluation model of online rumor governance, the post-epidemic era of online rumor governance has made solid steps in the dynamic response of the mechanism and the institutionalization of multi-subject co-governance. At the same time, timely and effective rumor management can effectively repair and boost social confidence. Data shows that after the rumors were refuted, the spread of most rumors quickly dropped by more than half, and the negative sentiment of public opinion also dropped by an average of 53%.

The post WeChat 2021 Official Report appeared first on WeChat Official Agency.

WeChat officially releases a new feature, you can insert an official account into your article with business card style very easily.

Just to login to your official account backend, create a new article, put the mouse somewhere in your article, and select the official account from the top quick menu bar as below:

Preview your article, you can see your official business card which one is better use experience than only QRCode.

Hopefully you enjoy it!

The post How to insert an Official Account into your article with Business Card Style appeared first on WeChat Official Agency.

On March 29, WeChat released a new version of iOS 8.0.3. The update details showed that “this update solves some known issues and updates several functions.” 

According to experience, in the update, Moments can support 30-second video upload, and the maximum number of WeChat emoticons added has been increased from 300 to 999. 

In addition, WeChat has also optimized the experience of using the video account, and the live broadcast function of the video account has been further enriched.

Currently, long videos can be played at double speed mode, and music can be added to the live broadcast.

The post New Version WeChat Supports 30s Video appeared first on WeChat Official Agency.

Dec. 3 2020, there were reports that many users found that WeChat had started internal testing and added recommendations for WeChat official account content at the entrance of the enterprise account.

The specific situation is that in the WeChat enterprise status reminder of the WeChat service notification, the content of articles that colleagues have read more will be pushed, and WeChat will also selectively push industry information. This may be one of WeChat’s initiatives to increase the distribution channels of official accounts.

Previously, the recommended method of WeChat Official Accounts has undergone many changes, including the disorder of the timeline-based list form in the article stream. Subsequently, WeChat has successively added tags at the bottom of the article to collect articles, and also provided likes and watching, Share, and favorite buttons; during a look, WeChat successively conducts hotspot collections and friends’ watching recommendations; in addition, after adding “#topic”, users can click on the label to enter the list and read with topic words Articles with related keywords.

The post WeChat internal test enterprise account entrance recommended WeChat public account article appeared first on WeChat Official Agency.

On August 23,2020, some netizens discovered that the overseas version of Enterprise WeChat had been renamed. Beijing-Beijing Toutiao reporter saw that the current corporate WeChat overseas version has been officially renamed WeCom from WeChat Work.

It is understood that there is no official announcement of the name change of the Enterprise WeChat, and this rename is thought to be related to the recent ban on WeChat in the United States.

Donald Trump signed an executive order banning individuals and entities under U.S. jurisdiction from trading with TikTok’s parent company, ByteDance, and WeChat’s parent company, Tencent, which will take effect next month.

WeCom releases more new features as well compared with WeChat official account. for more details please visist here

The post WeChat Work Overseas version rebranded to WeCom appeared first on WeChat Official Agency.

1. What’s WeCom

WeCom is a communication platform for enterprises that includes convenient communication and office automation tools. Similar to Weixin and WeChat, it offers smooth communication experience, as well as various OA applications. In addition, WeCom is integrated with Weixin, providing unmatched connectivy that facilitates smart management, smart ecosystem and smart services for enterprises.

WeCom is equipped with light OA applications, providing a wide array of third-party applications and over 200 APIs for enterprises to access and run their own applications, enabling unified and convenient management of work applications on one single platform. These enable employees to work on the go.

WeCom is integrated with Weixin in terms of chat, Mini Programs and WeChat Pay, enabling enterprises to provide high-quality customer services to external parties. Staff are able to use WeCom to communicate with and serve its customers who are using Weixin or WeChat in a consistent and professional manner. The customer relationship will be retained by the company, and will be preserved even after the employee moves on.

Leveraging Tencent’s industry-leading security capabilities, WeCom also provides reliable enterprise data protection. WeCom has obtained several certifications from international authorities, such as SOC2 Type 1 Report and ISO/IEC27018

Support:  Windows, MacOS, iOS, Android.

2. Features

2.1. Connect with WeChat

* Exchange Messages with WeChat

Members can add WeChat users as contacts directly in WeChat Work and message each other.

* Mini Program

The WeChat Work app has a built-in mini program basic library, which allows companies to migrate WeChat mini programs to their WeChat Work with simple configuration. Companies can also develop mini programs more suitable for their internal scenarios using the special APIs provided by WeChat Work.

* Company Pay

Link the existing WeChat Pay merchant account to use the payment feature in WeChat Work, including Receive Money from External, Pay External User, and WeChat Work-specific features: Receive Money from Employee and Pay Employee. WeChat Work also provides development-free apps such as Receipt via QR Code and Send Red Packet to Employee.

* WeChat Workplace

Without having to·download the WeChat Work app, members can scan the QR code to follow WeChat Workplace and receive company notifications at WeChat and use company apps.

2.2. Forward WeChat Chat History

Forward chat histories and articles between WeChat and WeCom by one click.

2.3. Contacts management

Batch import and centralized management of members in Contacts to make member information accurate and complete for easy viewing.

2.4. Video Call

Stable HD video meeting that supports document demo and screen sharing and can be joined via phone. A maximum of 9 people can join the meeting.

2.5. Company Pay

Provide complete payment features, including sending red packets to employees, paying employees and receiving money from employees in WeCom.

2.6. Company-paid call

Get 1000-minute company-paid call. Multi-person call is supported for easy communication with customers and colleagues.

2.7. Enterprise Mailbox

Get Exmail with an exclusive domain name. Receive and check emails in real time for quick response.

2.8. File Disk

Allow centralized management of company files to make it easier for employees to access them. Free access to 100 GB of storage space. More storage can be purchased if needed.

2.9. Manageable group chats

You can set group chats to be managed only by the group owner, set Mute, and post group notices. You can initiate a group chat with up to 2000 members.

This is very important feature which we want to recommend to the client

2.10. Diversified Configurations

You can customize employee profiles, set permissions to view Contacts, and hide special departments or members. You can also set company logo and designs on the launch screen on your mobile phone to build unique corporate culture.

2.11. Attendance (Punch)

Record attendance easily on phones. Support fixed work time, shift schedule, flexible work time, and offsite punch.

2.12. Report

Employees can brief their progress of work through daily reports, weekly reports and monthly reports, and admins can easily view them on phones.

2.13. Approvals

Support custom approval templates, set fixed approvers and CC recipients, and view application records.

3. Highlight Features

Compare with WeChat Official Account, WeCom has more special features as below :

4. How to Register

Go to the website https://work.weixin.qq.com/wework_admin/

Click Register Now button

4.1. Prepare Documents

Company business ID

Administrator’s ID

Administrator’s Mobile number

The post WeCom, WeChat Enterprise Version New Features appeared first on WeChat Official Agency.

WeChat just released new capabilities such as mini-program live broadcasting and small eCommerce online shopping store, including one-click on-broadcasting on the mobile phone, linking in the live broadcast room, live broadcast member management, video account will be associated with small eCommerce stores directly, online small shopping store promotion and snap-up functions, and fully opening Access to mini-program online shopping components, etc.

The post WeChat releases new capabilities such as mini-program live broadcast and small eCommerce store before “Double Eleven” appeared first on WeChat Official Agency.

On the 9th September at the 2020 Tencent Global Digital Ecology Conference, the WeChat team reviewed the commercial performance and key capabilities of the Mini Program for the first time this year. As of August, the GMV of small program commodity transactions increased by 115% year-on-year, and the self-operated GMV of brand merchants increased by 210% year-on-year. Among them, the fastest-growing industries are daily chemicals, luxury goods, shopping market, and Daily necessities.

After the mini-program live broadcast launched the public beta in February, merchants can realize the closed-loop of user interaction and product sales through the mini program. According to data, at present, nearly 100,000 merchants have opened live mini-programs.

WeChat said that it will expand the live broadcast capabilities of mini-programs in three areas: First, continue to expand open categories: from the initial self-operated and e-commerce platform categories, it will expand to sub-sectors such as catering, life services, tourism, education, and finance. At the same time, the barriers to entry have been further reduced, covering 52,000 merchants; secondly, function optimization: adding functions such as lottery, subscription, playback, and opening up coupons in the live broadcast room to further improve live broadcast capabilities; third, internal testing Shopping live entrance.

In WeChat small stores, more than 2,000 product categories have been supported for sale. In the future, small stores will make efforts in three aspects: improving basic functions, building ecology, and communicating scenes. Specifically, WeChat will further lower the threshold of each link of the tool; at the same time, provide templates for multiple industries to meet the needs of various types of online and offline businesses; launch a service market, continue to expand partners, and provide one-click moving around small stores A series of supporting services such as commodity and logistics management, order printing, ERP, etc.; around the goal of helping merchants to acquire customers, improve efficiency and increase revenue, conduct in-depth integration of WeChat scenarios.

At the same time, the WeChat mini-program said that it will open up the ability to jump and share. At present, WeChat Mini Programs have gradually released the restrictions on Mini Programs Jumping Mini Programs, APP Jumping Mini Programs, and H5 Jumping Mini Programs. The function of browsing content to Moments in the Mini Program is currently only available on the Android App and requires the developer to set it up manually. 

The post WeChat Mini Program GMV increased by 115% at 2020 appeared first on WeChat Official Agency.

WeChat public account adds a tag function at the bottom of the article, which can be associated with keyword articles

WeChat today launched a new feature for the public account article, supports adding small tags at the bottom of the article, and click on each tag to see the articles associated with the keyword. It is reported that the number of articles that can be associated with each tag varies.

Unlike the articles associated with their own accounts on the WeChat Official Account album, the tag function associates articles with different official accounts, which is equivalent to content aggregation with keyword association as the core. The WeChat team said that this feature is very convenient for authors and readers. At the author’s end, you can associate popular tags to increase exposure; readers can click on the tags to read related content in a list, which improves reading efficiency.

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