WeChat officially published the most popular moments Ads, let us have a look at what they are looks like especially the Top 10, which are from PUMP, Fresh, GUCCI, KFC and etc.:

1) Fresh

2) GUCCI

3) Mengniu(蒙牛)

4) Longfu Spring Water

5) KFC

6） Glory of Kings (王者荣耀)

7) HuaWei

8) Rolls-Royce Motor Cars

9) FERRAGAMO菲拉格慕

10）Digital Dunhuang

The post 2022 Top 10 moments Ads appeared first on WeChat Official Agency.

Introduce

In short, WeChat Channels (微信视频号 or 微信Channels) is essentially a video platform within China’s most popular app. It is just like the TikTok video app but just build-in within Wechat.

This is a new feature within the WeChat ecosystem that allows users, influencers, and brands to create and post short-form content and distribute them through a media feed:

• videos – up to 1 hour in length (from Q2 2021) with a video size of 2GB
• photos – up to 9 pictures in succession

In complementary, further information can be added to the post:

• several hashtags to define topics – feature to improve discoverability within this channels section
• a WeChat Official Account article link – bridge to a Wechat OA
• a location

This point is another way for brands and businesses to reach new audiences with a popular type of content (video form) enhanced by live-streaming and eCommerce functions.

What it looks like in your WeChat?

Login in Your WeChat App -> Tap Discover at the bottom -> Channels

then you can view your favorite WeChat Channels, normally it looks like the below screenshots:

How does it work?

You just need to click on the ‘Discover’ tab in the main navigation bar on WeChat, select the ‘WeChat Channels’ option, and start scrolling through the content feed. 

In the feed, they’ll be able to view content in four separate tabs: 

• The default friends tab shows the most liked videos by a user’s friends
• The following tab, which features WeChat Channel posts from followed accounts 
• The trend tab, which includes popular content from unfollowed accounts
• The location tab, which filters content to a user’s current location

On either feed, users can like a post, comment on it, and follow the publisher’s account if they don’t already. They can also share posts to individual chats, group chats, and their WeChat Moments profile. 

Once shared, a WeChat Channel post is re-posted with a direct ‘go to channel’ link that’ll take users straight to the relevant WeChat Channel. This could be either a personal account or an Official Account, depending on the publisher. 

For businesses, this is one of the main benefits of WeChat Channels, as it gives users a direct way to discover accounts they don’t already follow. This separates it from WeChat Moments, which only lets users view content posted by their friends. 

Users can also search for content under specific hashtags using the WeChat Channels search bar, which is another way they can discover accounts outside of their social circle. 

How to show it in your discovery zone?

Login in your WeChat App ->Tap Me Tab at the bottom -> Settings -> General -> Manage Discover -> Channels -> Show in Discover Tab

How to do marketing within Channels

What can we do?

• Better brand experience with richer and far more engaging content
• Tailored messages for a specific audience aligned with WeChat users who chart their own course.
• Feed less algorithm-driven compared to Duoyin and TikTok: Those users get videos based on ones they liked before, so marketing on those platforms requires a wide target.
• Complete control over the content

To support brands’ strategy, on a WeChat Channels post, you can link to :

• a WeChat article
• a WeChat Mini Program

Case Studies

• Focus on generating awareness and direct engagement with the users rather than hard selling: Prada built their first Channels campaign in March 2020. The campaign, called “Hidden Poems”
• Brand Concept by establishing a brand image

The post What is WeChat Channels appeared first on WeChat Official Agency.

On January 7, 2022, Tencent published the 2021 annual analysis report.

the Chinese Internet ecology has entered a new stage, online consumption patterns have quietly changed, short videos and live broadcasts have reconstructed the communication situation, and the problem of Internet ecological governance has gradually emerged. In this regard, the WeChat platform strives to explore the construction of a long-term mechanism for ecological governance of content, responds to the call of the national “Clean Action”, and initiates a number of special rectification actions. Continue to invest in the field and gather strength for good.

Jin Xuan, editor-in-chief of WeChat, said that China has a large base of netizens, with a high proportion of young and middle-aged netizens. Short videos and live broadcasts are becoming new ways of entertainment for everyone. The youth group has gradually strengthened their recognition of national development and positive energy content, which is very obvious on the WeChat platform. Taking the topic of the WeChat video account celebrating the 100th anniversary of the founding of the Communist Party of China as an example, various government affairs and media video accounts have accumulated more than 58,000 posts. , with a cumulative exposure of 436 million.

WeChat monthly active users reach 1.263 billion

As of September 2021, the monthly active users of WeChat reached 1.263 billion, a yearly increase of 4.1%, and the number of active mini-programs increased by 41% this year. In 2021, media and government accounts will account for 75% of the top 20 accounts with hot texts published on the WeChat public platform. Among them, Global Times, People’s Daily, CCTV News, Xinhua News Agency, and Global Network ranked the top five.

In the post-epidemic period of “smart service + humanistic development” in urban governance, mini-programs continue to make efforts in this regard, and mini-programs for life services, education, and cultural tourism have grown significantly, and their comprehensive capabilities have also risen. In addition to “wisdom +”, the appeal of urban humanistic development is also increasing, such as rural revitalization, cultural and tourism integration, intangible cultural heritage, and other cultural and tourism-related keywords heat indexes are all high scores.

Last year, the Tencent News platform released a total of 3,189 articles to refute rumors

At the meeting, an analysis report on “Internet Rumors and Their Governance in the Post-epidemic Era” was also released, which systematically summarized the characteristics, governance practices and social value performance of Internet rumors in the post-epidemic era. The analysis of the report points out that the dissemination of online rumors in the post-epidemic era is directed towards targeting, escalating content camouflage, and shortening the dissemination cycle. In response to the characteristics of online rumors under the new situation, Tencent has continued to be proactive in rumor management. Tencent News has published a total of 3,189 rumor-refuting articles in the whole of 2021, providing more than 310 million people with rumor-refuting science.

The report also pointed out that, based on the research on the social value evaluation model of online rumor governance, the post-epidemic era of online rumor governance has made solid steps in the dynamic response of the mechanism and the institutionalization of multi-subject co-governance. At the same time, timely and effective rumor management can effectively repair and boost social confidence. Data shows that after the rumors were refuted, the spread of most rumors quickly dropped by more than half, and the negative sentiment of public opinion also dropped by an average of 53%.

The post WeChat 2021 Official Report appeared first on WeChat Official Agency.

WeChat Mini Programs are more and more popular now. Many overseas companies have a plan to develop a mini-program to provide their products or services for Chinese audiences. But wait a moment, before you start to do that you should know what kind of services you can do within the WeChat mini-programs platform. Otherwise, you may be waste your time and money.

Tecent opens different service categories depends on your entity. for example individuals, non-individuals, overseas.

For Overseas Entity

available categories as below:

if you have a Chinese ID, you can try to use it to request a service category for individuals . for individuals, you will have more service categories to select.

For Individuals

The post WeChat Mini Programs Open Service Categories appeared first on WeChat Official Agency.

Tecent News On January 26, the WeChat official account backstage launched a low-key new feature “Public Image Library”, which means that when images are needed for WeChat articles, you can directly search for copyright through the official account free images library.

After logging in to the backend of the official account, open the graphic editor and click on the “Picture” component at the top to see the newly added “Free Picture Library” feature. After reading and agree with the terms of use, you can jump to the search page of the image library and enter keywords to search for images. In the “Free Picture Library”, the operator can filter the materials according to the proportions of a square, vertical, horizontal, etc., and click the magnification button in the upper right corner of any picture to view the original picture.

Operators can directly use the applicable pictures when they see them or click the star icon in the upper right corner to save them for future use. The “favorite” pictures will appear below the search bar.

However, operators need to pay attention to the fact that the pictures obtained through the free gallery are limited to use in the WeChat official platform scene only, and they will bear copyright risks if they exceed the scope. For example, if the same article with pictures is added to other platforms, there may be a risk of infringement.

The post WeChat official account adds free gallery feature appeared first on WeChat Official Agency.

Dec. 3 2020, there were reports that many users found that WeChat had started internal testing and added recommendations for WeChat official account content at the entrance of the enterprise account.

The specific situation is that in the WeChat enterprise status reminder of the WeChat service notification, the content of articles that colleagues have read more will be pushed, and WeChat will also selectively push industry information. This may be one of WeChat’s initiatives to increase the distribution channels of official accounts.

Previously, the recommended method of WeChat Official Accounts has undergone many changes, including the disorder of the timeline-based list form in the article stream. Subsequently, WeChat has successively added tags at the bottom of the article to collect articles, and also provided likes and watching, Share, and favorite buttons; during a look, WeChat successively conducts hotspot collections and friends’ watching recommendations; in addition, after adding “#topic”, users can click on the label to enter the list and read with topic words Articles with related keywords.

The post WeChat internal test enterprise account entrance recommended WeChat public account article appeared first on WeChat Official Agency.

On August 23,2020, some netizens discovered that the overseas version of Enterprise WeChat had been renamed. Beijing-Beijing Toutiao reporter saw that the current corporate WeChat overseas version has been officially renamed WeCom from WeChat Work.

It is understood that there is no official announcement of the name change of the Enterprise WeChat, and this rename is thought to be related to the recent ban on WeChat in the United States.

Donald Trump signed an executive order banning individuals and entities under U.S. jurisdiction from trading with TikTok’s parent company, ByteDance, and WeChat’s parent company, Tencent, which will take effect next month.

WeCom releases more new features as well compared with WeChat official account. for more details please visist here

The post WeChat Work Overseas version rebranded to WeCom appeared first on WeChat Official Agency.

1. What’s WeCom

WeCom is a communication platform for enterprises that includes convenient communication and office automation tools. Similar to Weixin and WeChat, it offers smooth communication experience, as well as various OA applications. In addition, WeCom is integrated with Weixin, providing unmatched connectivy that facilitates smart management, smart ecosystem and smart services for enterprises.

WeCom is equipped with light OA applications, providing a wide array of third-party applications and over 200 APIs for enterprises to access and run their own applications, enabling unified and convenient management of work applications on one single platform. These enable employees to work on the go.

WeCom is integrated with Weixin in terms of chat, Mini Programs and WeChat Pay, enabling enterprises to provide high-quality customer services to external parties. Staff are able to use WeCom to communicate with and serve its customers who are using Weixin or WeChat in a consistent and professional manner. The customer relationship will be retained by the company, and will be preserved even after the employee moves on.

Leveraging Tencent’s industry-leading security capabilities, WeCom also provides reliable enterprise data protection. WeCom has obtained several certifications from international authorities, such as SOC2 Type 1 Report and ISO/IEC27018

Support:  Windows, MacOS, iOS, Android.

2. Features

2.1. Connect with WeChat

* Exchange Messages with WeChat

Members can add WeChat users as contacts directly in WeChat Work and message each other.

* Mini Program

The WeChat Work app has a built-in mini program basic library, which allows companies to migrate WeChat mini programs to their WeChat Work with simple configuration. Companies can also develop mini programs more suitable for their internal scenarios using the special APIs provided by WeChat Work.

* Company Pay

Link the existing WeChat Pay merchant account to use the payment feature in WeChat Work, including Receive Money from External, Pay External User, and WeChat Work-specific features: Receive Money from Employee and Pay Employee. WeChat Work also provides development-free apps such as Receipt via QR Code and Send Red Packet to Employee.

* WeChat Workplace

Without having to·download the WeChat Work app, members can scan the QR code to follow WeChat Workplace and receive company notifications at WeChat and use company apps.

2.2. Forward WeChat Chat History

Forward chat histories and articles between WeChat and WeCom by one click.

2.3. Contacts management

Batch import and centralized management of members in Contacts to make member information accurate and complete for easy viewing.

2.4. Video Call

Stable HD video meeting that supports document demo and screen sharing and can be joined via phone. A maximum of 9 people can join the meeting.

2.5. Company Pay

Provide complete payment features, including sending red packets to employees, paying employees and receiving money from employees in WeCom.

2.6. Company-paid call

Get 1000-minute company-paid call. Multi-person call is supported for easy communication with customers and colleagues.

2.7. Enterprise Mailbox

Get Exmail with an exclusive domain name. Receive and check emails in real time for quick response.

2.8. File Disk

Allow centralized management of company files to make it easier for employees to access them. Free access to 100 GB of storage space. More storage can be purchased if needed.

2.9. Manageable group chats

You can set group chats to be managed only by the group owner, set Mute, and post group notices. You can initiate a group chat with up to 2000 members.

This is very important feature which we want to recommend to the client

2.10. Diversified Configurations

You can customize employee profiles, set permissions to view Contacts, and hide special departments or members. You can also set company logo and designs on the launch screen on your mobile phone to build unique corporate culture.

2.11. Attendance (Punch)

Record attendance easily on phones. Support fixed work time, shift schedule, flexible work time, and offsite punch.

2.12. Report

Employees can brief their progress of work through daily reports, weekly reports and monthly reports, and admins can easily view them on phones.

2.13. Approvals

Support custom approval templates, set fixed approvers and CC recipients, and view application records.

3. Highlight Features

Compare with WeChat Official Account, WeCom has more special features as below :

4. How to Register

Go to the website https://work.weixin.qq.com/wework_admin/

Click Register Now button

4.1. Prepare Documents

Company business ID

Administrator’s ID

Administrator’s Mobile number

The post WeCom, WeChat Enterprise Version New Features appeared first on WeChat Official Agency.

WeChat just released new capabilities such as mini-program live broadcasting and small eCommerce online shopping store, including one-click on-broadcasting on the mobile phone, linking in the live broadcast room, live broadcast member management, video account will be associated with small eCommerce stores directly, online small shopping store promotion and snap-up functions, and fully opening Access to mini-program online shopping components, etc.

The post WeChat releases new capabilities such as mini-program live broadcast and small eCommerce store before “Double Eleven” appeared first on WeChat Official Agency.

Top 5 Chinese Music Apps

Spotify had reached 140 million monthly active users (MAU) worldwide. This number fades in comparison to music streaming services in China: the most popular music app in China, KuGou, had almost double the number.

What is interesting about China’s music streaming is that they are all free. Most of the apps make  money by offering subscriptions for better audio quality, ads, concert tickets, virtual gift-giving, and song purchases. Chinese fans are enthusiastic to make the industry successful. In only 3 days of its release, Katy Perry’s album “Witness” ramped up 1.3 million purchases on China’s leading music apps, with NetEase Music taking the lead.

Here is the top list of China’s hottest music apps selected by WeChat Apply team

1. KuGou (酷狗)

KuGou’s karaoke feature (Screenshot from KuGou app)

KuGou, meaning Cool Dog, made its way to the top range by appealing to a very wide audience, in particular those in small towns, according to a report from Sixth Tone. This means that a large portion of their content is dedicated to square dancing tunes and KTV by local hipster population. KuGou has  won users by integrating KTV streaming which enables users to receive “song coins” that can be transferred into real currency. Users can comment on songs through “bullet screens” (弹幕) where comments stream across the video, listen, watch, and interact through the social platform.

Although the app has 228 million MAU, Kugou is still figuring out how to earn money, but it has been earning from their live streaming service Fanxing. KuGou and KuWo are both owned by the China Music Corporation which merged with Tencent’s QQ Music in July 2016.

2. QQ Music (QQ音乐)

QQ is Tencent’s very first social product. It started out as an instant messaging tool back in 1998. Although QQ Music shares some  same features as Kugou, such as radio, KTV, and live streaming. It caters to a more urban crowd. QQ Music also offers articles and enables users to watch music videos, concerts, and interviews with famous musicians, including international stars such as Linkin Park.

The app has 211.43 million users. It owes its success to Tencent’s huge presence in the Chinese market, including WeChat. This enabled the service to strike deals with major record labels and allow its users to buy concert tickets through its payment service.

3. KuWo (酷我)

KuWo is an app with a focus on KTV streaming. The App hosts KTV tournaments with cash rewards. It also streams and broadcasts popular talent shows and comedies. KuWo also reserves a part of its app for China’s rising DJs.

KuWo offers a wealth of video content bordering on trashy which users can comment through bullet screens (Screenshot from KuWo)

Like other apps, KuWo offers song purchases and subscriptions. It tries to make money with in-app gaming and its own brand of headphones and speakers. The app has 107.72 million MAU.

4. NetEase Cloud Music (网易云音乐)

What differentiates NetEase Music from other apps is its stronger focus on indie artists, enabling it to compete with internet giants like Tencent and Alibaba. Besides short videos, the app has social features that enable users to interact with performers which have profiles on the service. It also has a music streaming option for joggers called Run FM (跑步FM) that selects music with a BPM rate that matches the listener’s running tempo. Aside from music, users can listen to podcasts and watch videos.

With 62.7 million MAU, NetEase is the first music service Unicorn securing RMB 750 million in Series A financing in April 2017.

5. Xiami Music (虾米音乐)

Xiami started off as a P2P platform but had to abandon the model due to copyright regulation. Recently the service added more niche content by featuring emerging musicians with original creations. It has launched The Undiscovered Nationwide Spotlight music program, a talent search where users can explore and select their favorite out of more than 6000 artists.

Xiami Music, with 14.4 million MAU, is owned by Alibaba along with another music app called Alibaba Planet (阿里星球).

No different to other online battlefields in China, Music Apps will see more intense competition in 2018. Let’s stay tuned to see who will be up or down the list this year.

About WeChat apply

WeChat apply is an award winning China WeChat digital marketing agency based in Sydney.Working across all aspects of the marketing solutions like WeChat promotion, WeChat Official Account Registration, WeChat KOL, WeChat Mini Program Ad. and so on, we will ensure you have a solid marketing strategy together with perfectly delivered campaigns. Wechat apply  will transform your China online marketing to increase your lead generation, brand awareness and market engagement.

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