WeChat officially published the most popular moments Ads, let us have a look at what they are looks like especially the Top 10, which are from PUMP, Fresh, GUCCI, KFC and etc.:

1) Fresh

2) GUCCI

3) Mengniu(蒙牛)

4) Longfu Spring Water

5) KFC

6） Glory of Kings (王者荣耀)

7) HuaWei

8) Rolls-Royce Motor Cars

9) FERRAGAMO菲拉格慕

10）Digital Dunhuang

The post 2022 Top 10 moments Ads appeared first on WeChat Official Agency.

Introduce

In short, WeChat Channels (微信视频号 or 微信Channels) is essentially a video platform within China’s most popular app. It is just like the TikTok video app but just build-in within Wechat.

This is a new feature within the WeChat ecosystem that allows users, influencers, and brands to create and post short-form content and distribute them through a media feed:

• videos – up to 1 hour in length (from Q2 2021) with a video size of 2GB
• photos – up to 9 pictures in succession

In complementary, further information can be added to the post:

• several hashtags to define topics – feature to improve discoverability within this channels section
• a WeChat Official Account article link – bridge to a Wechat OA
• a location

This point is another way for brands and businesses to reach new audiences with a popular type of content (video form) enhanced by live-streaming and eCommerce functions.

What it looks like in your WeChat?

Login in Your WeChat App -> Tap Discover at the bottom -> Channels

then you can view your favorite WeChat Channels, normally it looks like the below screenshots:

How does it work?

You just need to click on the ‘Discover’ tab in the main navigation bar on WeChat, select the ‘WeChat Channels’ option, and start scrolling through the content feed. 

In the feed, they’ll be able to view content in four separate tabs: 

• The default friends tab shows the most liked videos by a user’s friends
• The following tab, which features WeChat Channel posts from followed accounts 
• The trend tab, which includes popular content from unfollowed accounts
• The location tab, which filters content to a user’s current location

On either feed, users can like a post, comment on it, and follow the publisher’s account if they don’t already. They can also share posts to individual chats, group chats, and their WeChat Moments profile. 

Once shared, a WeChat Channel post is re-posted with a direct ‘go to channel’ link that’ll take users straight to the relevant WeChat Channel. This could be either a personal account or an Official Account, depending on the publisher. 

For businesses, this is one of the main benefits of WeChat Channels, as it gives users a direct way to discover accounts they don’t already follow. This separates it from WeChat Moments, which only lets users view content posted by their friends. 

Users can also search for content under specific hashtags using the WeChat Channels search bar, which is another way they can discover accounts outside of their social circle. 

How to show it in your discovery zone?

Login in your WeChat App ->Tap Me Tab at the bottom -> Settings -> General -> Manage Discover -> Channels -> Show in Discover Tab

How to do marketing within Channels

What can we do?

• Better brand experience with richer and far more engaging content
• Tailored messages for a specific audience aligned with WeChat users who chart their own course.
• Feed less algorithm-driven compared to Duoyin and TikTok: Those users get videos based on ones they liked before, so marketing on those platforms requires a wide target.
• Complete control over the content

To support brands’ strategy, on a WeChat Channels post, you can link to :

• a WeChat article
• a WeChat Mini Program

Case Studies

• Focus on generating awareness and direct engagement with the users rather than hard selling: Prada built their first Channels campaign in March 2020. The campaign, called “Hidden Poems”
• Brand Concept by establishing a brand image

The post What is WeChat Channels appeared first on WeChat Official Agency.

On January 7, 2022, Tencent published the 2021 annual analysis report.

the Chinese Internet ecology has entered a new stage, online consumption patterns have quietly changed, short videos and live broadcasts have reconstructed the communication situation, and the problem of Internet ecological governance has gradually emerged. In this regard, the WeChat platform strives to explore the construction of a long-term mechanism for ecological governance of content, responds to the call of the national “Clean Action”, and initiates a number of special rectification actions. Continue to invest in the field and gather strength for good.

Jin Xuan, editor-in-chief of WeChat, said that China has a large base of netizens, with a high proportion of young and middle-aged netizens. Short videos and live broadcasts are becoming new ways of entertainment for everyone. The youth group has gradually strengthened their recognition of national development and positive energy content, which is very obvious on the WeChat platform. Taking the topic of the WeChat video account celebrating the 100th anniversary of the founding of the Communist Party of China as an example, various government affairs and media video accounts have accumulated more than 58,000 posts. , with a cumulative exposure of 436 million.

WeChat monthly active users reach 1.263 billion

As of September 2021, the monthly active users of WeChat reached 1.263 billion, a yearly increase of 4.1%, and the number of active mini-programs increased by 41% this year. In 2021, media and government accounts will account for 75% of the top 20 accounts with hot texts published on the WeChat public platform. Among them, Global Times, People’s Daily, CCTV News, Xinhua News Agency, and Global Network ranked the top five.

In the post-epidemic period of “smart service + humanistic development” in urban governance, mini-programs continue to make efforts in this regard, and mini-programs for life services, education, and cultural tourism have grown significantly, and their comprehensive capabilities have also risen. In addition to “wisdom +”, the appeal of urban humanistic development is also increasing, such as rural revitalization, cultural and tourism integration, intangible cultural heritage, and other cultural and tourism-related keywords heat indexes are all high scores.

Last year, the Tencent News platform released a total of 3,189 articles to refute rumors

At the meeting, an analysis report on “Internet Rumors and Their Governance in the Post-epidemic Era” was also released, which systematically summarized the characteristics, governance practices and social value performance of Internet rumors in the post-epidemic era. The analysis of the report points out that the dissemination of online rumors in the post-epidemic era is directed towards targeting, escalating content camouflage, and shortening the dissemination cycle. In response to the characteristics of online rumors under the new situation, Tencent has continued to be proactive in rumor management. Tencent News has published a total of 3,189 rumor-refuting articles in the whole of 2021, providing more than 310 million people with rumor-refuting science.

The report also pointed out that, based on the research on the social value evaluation model of online rumor governance, the post-epidemic era of online rumor governance has made solid steps in the dynamic response of the mechanism and the institutionalization of multi-subject co-governance. At the same time, timely and effective rumor management can effectively repair and boost social confidence. Data shows that after the rumors were refuted, the spread of most rumors quickly dropped by more than half, and the negative sentiment of public opinion also dropped by an average of 53%.

The post WeChat 2021 Official Report appeared first on WeChat Official Agency.

For the first time, we are used to thinking of WeChat as the English name of Weixin (微信). However, Weixin is the version for mainland users, while WeChat is designed for overseas users, and they don’t belong to the same system or servers. Actually, they are actually two separate entities, targeting two different user groups in the way of accessible contents and features. To make it simple, you can see Weixin and WeChat as two different versions of the same app.

We are going to list some key differences:

Regions and Markets

Firstly, Weixin and WeChat target different user groups in different regions. Weixin operates in mainland China while WeChat serves overseas users.

When users go to the App Store and download the app, the version is determined, whether it is the Chinese version or the international one, by your phone number at your first login. You get Weixin if your phone number is based in mainland China (+86). If not, you get the international version, WeChat.

Wallet and the Cards and Offers

As compared to Weixin, WeChat doesn’t have the Wallet and the Cards and Offers functions. And these two functions are normally used by businesses or individuals for mobile payment, sending or receiving coupons or tickets, bounding electronic membership or VIP cards in China mainland. They are the entrance of the money transactions and important tools for brands to provide benefits to their customers.

The Wallet function allows users to complete various kinds of transactions:

• Making QR Code payment.
• Giving Red Packets (红包; red packets are monetary gifts which are given during holidays to friends or relatives in China, and Weixin made this tradition virtual and mobile) to friends and so on.
• Transferring from banks or to friends.
• Purchasing movie tickets.

The Official Accounts

the official WeChat accounts are also different from the official Weixin account.

Since Weixin and WeChat are using different servers, the data of these two versions are stored in two different places.  If you registered your official account through WeChat international version, then your account will not be seen or subscribed by a Weixin mainland user, and due to the strict censorship regulations, the China mainland Weixin users cannot join any campaigns launched by your official account resisted with WeChat international.

Therefore, foreign marketers need to distinguish the two different versions of official accounts.

• There is one way that you can differentiate the two versions by looking at the URLs of the official account backend.
  To register an official account that works for mainland users, you should go to : https://mp.weixin.qq.com/.
  For an official account that targets users outside mainland China, you should go to : https://admin.wechat.com.
• For those targeting mainland users, they need to register an official Weixin account, and then go through the official procedures for activation and verification. By doing so, the account will be searchable and available to potential mainland customers, so they can promote their brands and products to these mainland users.

Others

Other functions also differ relatively slightly between the two apps. For example, the game centers in different regions show different games.

The post WeChat vs Weixin, WeChat not simple English Version of Weixin appeared first on WeChat Official Agency.

WeChat Mini Programs are more and more popular now. Many overseas companies have a plan to develop a mini-program to provide their products or services for Chinese audiences. But wait a moment, before you start to do that you should know what kind of services you can do within the WeChat mini-programs platform. Otherwise, you may be waste your time and money.

Tecent opens different service categories depends on your entity. for example individuals, non-individuals, overseas.

For Overseas Entity

available categories as below:

if you have a Chinese ID, you can try to use it to request a service category for individuals . for individuals, you will have more service categories to select.

For Individuals

The post WeChat Mini Programs Open Service Categories appeared first on WeChat Official Agency.

WeChat officially releases a new feature, you can insert an official account into your article with business card style very easily.

Just to login to your official account backend, create a new article, put the mouse somewhere in your article, and select the official account from the top quick menu bar as below:

Preview your article, you can see your official business card which one is better use experience than only QRCode.

Hopefully you enjoy it!

The post How to insert an Official Account into your article with Business Card Style appeared first on WeChat Official Agency.

On March 29, WeChat released a new version of iOS 8.0.3. The update details showed that “this update solves some known issues and updates several functions.” 

According to experience, in the update, Moments can support 30-second video upload, and the maximum number of WeChat emoticons added has been increased from 300 to 999. 

In addition, WeChat has also optimized the experience of using the video account, and the live broadcast function of the video account has been further enriched.

Currently, long videos can be played at double speed mode, and music can be added to the live broadcast.

The post New Version WeChat Supports 30s Video appeared first on WeChat Official Agency.

Tecent News On January 26, the WeChat official account backstage launched a low-key new feature “Public Image Library”, which means that when images are needed for WeChat articles, you can directly search for copyright through the official account free images library.

After logging in to the backend of the official account, open the graphic editor and click on the “Picture” component at the top to see the newly added “Free Picture Library” feature. After reading and agree with the terms of use, you can jump to the search page of the image library and enter keywords to search for images. In the “Free Picture Library”, the operator can filter the materials according to the proportions of a square, vertical, horizontal, etc., and click the magnification button in the upper right corner of any picture to view the original picture.

Operators can directly use the applicable pictures when they see them or click the star icon in the upper right corner to save them for future use. The “favorite” pictures will appear below the search bar.

However, operators need to pay attention to the fact that the pictures obtained through the free gallery are limited to use in the WeChat official platform scene only, and they will bear copyright risks if they exceed the scope. For example, if the same article with pictures is added to other platforms, there may be a risk of infringement.

The post WeChat official account adds free gallery feature appeared first on WeChat Official Agency.

Dec. 3 2020, there were reports that many users found that WeChat had started internal testing and added recommendations for WeChat official account content at the entrance of the enterprise account.

The specific situation is that in the WeChat enterprise status reminder of the WeChat service notification, the content of articles that colleagues have read more will be pushed, and WeChat will also selectively push industry information. This may be one of WeChat’s initiatives to increase the distribution channels of official accounts.

Previously, the recommended method of WeChat Official Accounts has undergone many changes, including the disorder of the timeline-based list form in the article stream. Subsequently, WeChat has successively added tags at the bottom of the article to collect articles, and also provided likes and watching, Share, and favorite buttons; during a look, WeChat successively conducts hotspot collections and friends’ watching recommendations; in addition, after adding “#topic”, users can click on the label to enter the list and read with topic words Articles with related keywords.

The post WeChat internal test enterprise account entrance recommended WeChat public account article appeared first on WeChat Official Agency.

On August 23,2020, some netizens discovered that the overseas version of Enterprise WeChat had been renamed. Beijing-Beijing Toutiao reporter saw that the current corporate WeChat overseas version has been officially renamed WeCom from WeChat Work.

It is understood that there is no official announcement of the name change of the Enterprise WeChat, and this rename is thought to be related to the recent ban on WeChat in the United States.

Donald Trump signed an executive order banning individuals and entities under U.S. jurisdiction from trading with TikTok’s parent company, ByteDance, and WeChat’s parent company, Tencent, which will take effect next month.

WeCom releases more new features as well compared with WeChat official account. for more details please visist here

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